The Challenge
Brainworks Neurotherapy came to us after seeing a sustained decrease in organic traffic.
Initial market analysis identified that, although the brand had been featured in national and industry press before and had a healthy link profile, few new links and coverage had been earned within the past couple of years.
Google’s continued focus on expertise, experience, authority and trust (E-E-A-T) signals means that links from relevant high authority websites are more important than ever.
We knew that digital and reactive PR would be useful for earning new high authority links whilst making the brand more relevant in the eyes of search engines and users.
The Strategy
Whilst we were collecting data for our more research-heavy campaigns, we wanted to get the balling rolling on earning some new high authority backlinks in the meantime. We knew that reactive PR would be a good way to do this.
Our client had a ton of experience in the brain training space, so we knew we could capitalise on their expertise to get them featured in top-tier press publications.
As we were approaching winter and heading into the colder months, we knew that changes in the weather would bring renewed interest in Seasonal Affective Disorder (SAD).
With many Brits suffering from SAD and looking for ways to help with the symptoms associated with it, we proactively outreached some experts comments from our client to capitalise on trending search volumes about the topic.
Journalists in the mental health, lifestyle and wellbeing space were quick to pick up our expert comments and include them in pieces that they were putting together about SAD.
Outreaching our expert comments to relevant journalists and at the right time (when it would most benefit them) is what helped us earn such great links in such a short amount of time.
The Results
Our reactive timing and proactive outreach is what allowed us to earn such great links and coverage within such a short amount of time.
Not only did we earn links from exceptionally high authority websites, but we did so in a broadly relevant context and in a way that enhanced E-E-A-T signals.
The reactive campaigns earned backlinks from websites like Reader’s Digest, Wales Online, Country Living, Nottinghamshire Live, T3 and Ideal Home.
At the time of writing the reactive campaign has earned 19 links with an average ahrefs Domain Rating of 59 and a high of 85.