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Using Digital PR to Earn 50+ Authority Backlinks for This iGaming Brand

May 18, 2020

Case Study Summary

This campaign looked at the prevalence of martial affairs and specifically how the industry in which someone works could influence the likelihood of them having one.

We earned links and coverage from high authority publications in the HR industry and internationally. The coverage had an average ahrefs Domain Rating of 64 and a high of DR93.

Client:RANT CasinoDate:23rd October 2023Notable Coverage:MSN, Yahoo, HR Director, IOL, NY Post, The Sun & The TabShare
Using Digital PR to Earn 50+ Authority Backlinks for This iGaming Brand

The Challenge

RANT Casino is aiming to rank for a large selection of competitive keywords in the iGaming space and knew that they needed to invest in growing their domain authority to complement their wider SEO strategy.

We identified digital PR as a good growth lever and have been implementing data-driven strategies and campaigns to help the site earn high authority links at scale.

The Strategy

To earn the highest authority links for an iGaming brand, you have to be creative in your approach.

We knew that talking specifically about gambling would be unlikely to yield the volume of links needed to have a meaningful impact on the domains SEO performance. So, we started thinking of ideas more broadly related to odds and chance.

By looking at data surrounding the odds of something happening (and which factors might influence this), we could keep a broad link to the product offered by the client without stifling the number of high authority links that our campaigns could ultimately earn.

For this campaign we decided to pursue the always controversial and of-interest topic of affairs. We knew the tabloids would be interested in any data surrounding such a topic.

Part of our analysis involved a global survey looking at infidelity rates broken down by the industry in which the respondent works in. This then allowed us to identify the industries which are most likely to have any affair.

The campaign also involved the creation of an infographic summarising our findings which journalists were keen to share within their own pieces:

We put our findings into a digestible press release, highlighting the most note worthy stats and giving details on our robust methodology, before outreaching the piece to journalists in the lifestyle, relationship and HR space.

The Results

Our mix of relevant outreach and compelling data allowed this campaign to earn over 50 high authority backlink back to the RANT casino website.

The coverage included backlinks from websites like MSN, Yahoo, HR Director, IOL, NY Post, The Sun and The Tab. Coverage came from sites in the HR industry as well as more general news sites with the highest authority.

At the time of writing the campaign has earned 52 links with an average ahrefs Domain Rating of 64 and a high of 93.

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